I do branding, strategy and web design for ambitious startups.
I enjoy working on projects related to Web3, femtech, AI tools, healthcare, fashion, venture capital, and the future of work.
Founders often say they chose to work with me because I'm a fast generalist who combines a strategic outlook with hands-on design craft. I do have a point of view, but I play nice in a team.
I will focus on what will really move the needle for your company–no detours or busywork.
I angel invest, and I'm often open to taking part of the project compensation in equity.
I do branding, strategy and web design for ambitious startups.
I enjoy working on projects in web3, femtech, AI tools, fashion, venture capital, and future of work.
People often say they chose to work with me because I'm a fast, creative, resourceful generalist who combines a strategic outlook with hands-on craft.
I focus on what will really move the needle for your company.
Based in Prague, CZ (CET)
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Working with clients worldwide
Working with clients worldwide
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How can we work together?
How can we work together?
Sprints
Building early momentum is brutal. I run tight design sprints that give you a brand identity and website that looks credible, feels right, and ships in under a month. Design sprints are ideal for ambitious founders in the earliest stages, pre-product market fit.
Brand Identity +Website Sprint
for startups to mid-sized companies
You're building something ambitious in AI, crypto, or emerging tech. You probably just raised a seed round and are getting ready to put your product in front of early users. You’re hustling in founder mode, but you also know that looking legit matters—you need to stand out, make a strong first impression, and prove you belong next to the best.
In four weeks, you'll get:
Brand Identity
Custom logo, typography, and color system that gives your startup a distinct, professional look. A toolkit with social media post templates to equip you for first brand communication.
+
Ready-to-launch Website
A sleek, high-converting site that tells your story and showcases your product. Designed in Framer for speed, flexibility, and easy updates. Hit “Publish” and prepare to pitch to customers or investors.
Logotype + Logomark
Typography, Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Custom design of a marketing landing page
Visual assets for the website
Live website, developed in Framer
Brand Toolkit packaged in an editable Figma file
Team
$32,000
Delivered in 4 weeks
Brand Identity Sprint
for startups to mid-sized companies
You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about this venture. But why spend too much time or money on detailed brand strategy and visual system before reaching product-market fit?
In just 10 days, I’ll create brand identity that’s great-enough for the present–and flexible for the future. High-quality design work, delivered fast.
Team
Logotype + Logomark
Typography
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Brand toolkit packaged in an editable Figma file
If you’re further along, I offer custom packages of brand strategy, design, and web design—tailored to fit your needs.
Brand Design Services
for startups to mid-sized companies
You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?
That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.
A project can include:
Naming
Brand Strategy & Architecture
Brand Identity
Logo design
Art Direction
Web Design
Packaging design
Marketing templates design
Presentation design
Illustration
Swag design
Sprints
Building early momentum is brutal. I run tight design sprints that give you a brand identity and website that looks credible, feels right, and launches in under a month. Design sprints are ideal for ambitious founders in the earliest stages.
Brand Identity +Website Sprint
for early-stage startups
$32,000
Delivered in 4 weeks
You're building something ambitious in AI, crypto, or emerging tech. You probably just raised a seed round and are getting ready to put your product in front of early users. You’re hustling in founder mode, but you also know that looking legit matters—you need to stand out, make a strong first impression, and prove you belong next to the best.
In four weeks, you'll get:
Brand Identity
Custom logo, typography, and color system that gives your startup a distinct, professional look. A toolkit with social media post templates to equip you for first brand communication.
+
Ready-to-launch Website
A sleek, high-converting site that tells your story and showcases your product. Designed in Framer for speed, flexibility, and easy updates. Hit “Publish” and prepare to pitch to customers or investors.
Logotype + Logomark
Typography, Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
Brand toolkit packaged in an editable Figma file
15 editable marketing templates
Social media profile and cover images
Custom design of a marketing landing page
Visual assets for the website
Live website, developed in Framer
Brand Identity Sprint
for early-stage startups
You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about this venture. But why spend too much time or money on detailed brand strategy and visual system before reaching product-market fit?
In just 10 days, I’ll create brand identity that’s great-enough for the present–and flexible for the future. High-quality design work, delivered fast.
Logotype + Logomark
Typography
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Brand toolkit packaged in an editable Figma file
If you’re further along, I offer custom packages of brand strategy, design, and web design—tailored to fit your needs.
If you’re further along, I offer custom packages of brand strategy, design, and web design—tailored to fit your needs.
Brand Design Services
for startups to mid-sized companies
You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?
That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.
You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?
That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.
A project can include:
Naming
Brand Strategy & Architecture
Brand Identity
Logo design
Art Direction
Web Design
Packaging design
Marketing templates design
Presentation design
Illustration
Swag design
High quality, fast, reliable.
High quality, fast, reliable.
High quality, fast, reliable.
"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”
Sahil Dewan
Co-Founder of Karma3 Labs
"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”
Sahil Dewan
Co-Founder of Karma3 Labs
"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”
Sahil Dewan
Co-Founder of Karma3 Labs
"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”
Riley Edmunds
Co-Founder of Stride
"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”
Riley Edmunds
Co-Founder of Stride
"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”
Riley Edmunds
Co-Founder of Stride
"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”
Sawit Trisirisatayawong
Founder of Alles Labs
"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”
Sawit Trisirisatayawong
Founder of Alles Labs
"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”
Sawit Trisirisatayawong
Founder of Alles Labs
"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”
John Guibas
Co-Founder of Succinct
"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”
John Guibas
Co-Founder of Succinct
"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”
John Guibas
Co-Founder of Succinct
"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”
Tomas Zahradnik
Co-Founder of snuggs
"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”
Tomas Zahradnik
Co-Founder of snuggs
"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”
Tomas Zahradnik
Co-Founder of snuggs
"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.
Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."
Karen Hentschel
Co-Founder of Simply Onno
"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.
Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."
Karen Hentschel
Co-Founder of Simply Onno
"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.
Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."
Karen Hentschel
Co-Founder of Simply Onno
I worked with founders backed by top VCs
FAQs
What’s the difference between a Brand Design project and a Brand Design sprint?
What's the process of the Brand Sprint?
What if we don’t like any of the brand concepts from the Brand Sprint?
Do you work with other creatives?
When can you start working on our project?
Can we hire you on retainer?
What’s the difference between a Brand Design project and a Brand Design sprint?
What's the process of the Brand Sprint?
What if we don’t like any of the brand concepts from the Brand Sprint?
Do you work with other creatives?
When can you start working on our project?
Can we hire you on retainer?
What’s the difference between a Brand Design project and a Brand Design sprint?
What's the process of the Brand Sprint?
What if we don’t like any of the brand concepts from the Brand Sprint?
Do you work with other creatives?
When can you start working on our project?
Can we hire you on retainer?
What else?
What else?
For founders and designers
Pick my brain
When you need help with…
auditing your current brand
best practices for building headless,
decentralized brands
feedback on your design
sharpening your brand brief
advice on hiring designers
or any other design topic?
