I do branding, strategy and web design for ambitious startups.

I enjoy working on projects in web3, femtech, AI tools, fashion, venture capital, and future of work.


Founders often say they chose to work with me because I'm a fast and creative generalist who combines a strategic outlook with hands-on craft. I will focus on what will really move the needle for your company.

I do branding, strategy and web design for ambitious startups.


I enjoy working on projects in web3, femtech, AI tools, fashion, venture capital, and future of work.


People often say they chose to work with me because I'm a fast, creative, resourceful generalist who combines a strategic outlook with hands-on craft.


I focus on what will really move the needle for your company.

Based in Prague, CZ

Working with clients worldwide

Working with clients worldwide


Ways to work together


Ways to work together

Brand & Web Design services

for startups to mid-sized companies

for startups to mid-sized companies

You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?


That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.

You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?


That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.

A project can include:
Naming
Brand Strategy & Architecture
Brand Identity
Logo design
Art Direction
Web Design
Packaging design
Marketing templates design
Presentation design
Illustration
Swag design

starts at $17,000

Scope and pricing specified in an introductory call.

Scope and pricing specified in an introductory call.

Few slots available every year

Brand Sprint

for early-stage startups

You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about this venture. But why spend too much time or money on branding before reaching product-market fit?


In just 10 days, I’ll create branding that’s great-enough for the present–and flexible for the future. High-quality design work, delivered fast.

Logotype + Logomark
Typography
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Detailed mockups showcasing your brand
Brand toolkit packaged in an editable Figma file

$10,000

Delivered in 10 days

Few slots available every year

Brand Sprint

for early-stage startups

You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about this venture. But why spend too much time or money on branding before reaching product-market fit?


In just 10 days, I’ll create branding that’s great-enough for the present–and flexible for the future. High-quality design work, delivered fast.

Logotype + Logomark
Typography
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Detailed mockups showcasing your brand
Brand toolkit packaged in an editable Figma file

$10,000

Delivered in 10 days

Few slots available every year

Brand & Web Design services

for startups to mid-sized companies

for startups to mid-sized companies

starts at $17,000

Scope and pricing specified in an introductory call.

Scope and pricing specified in an introductory call.

You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?


That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.

You found product-market fit and understand your customers. Perhaps you’re now gearing up for a big launch or adding a few more products?


That's the right time to roll up your sleeves and do in-depth strategic work to capture the essence of your brand. I can help you design a polished, differentiated, robust visual system that can further grow and evolve with your company.

A project can include:
Naming
Brand Strategy & Architecture
Brand Identity
Logo design
Art Direction
Web Design
Packaging design
Marketing templates design
Presentation design
Illustration
Swag design

or

Brand Sprint

for early-stage startups

for early-stage startups

$10,000

Delivered in 10 days

Delivered in 10 days

Few slots available every year

You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about this venture. But why spend too much time or money on branding before reaching product-market fit?


In just 10 days, I’ll create branding that’s great-enough for the present–and flexible for the future. High-quality design work, delivered fast.

You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about this venture. But why spend too much time or money on branding before reaching product-market fit?


In just 10 days, I’ll create branding that’s great-enough for the present–and flexible for the future. High-quality design work, delivered fast.

Logotype + Logomark
Typography
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Detailed mockups showcasing your brand
Brand toolkit packaged in an editable Figma file


High quality, fast, reliable.


High quality, fast, reliable.


High quality, fast, reliable.

"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”

Sahil Dewan

Co-Founder of Karma3 Labs

"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”

Sahil Dewan

Co-Founder of Karma3 Labs

"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”

Riley Edmunds

Co-Founder of Stride

"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”

Riley Edmunds

Co-Founder of Stride

"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”

Sawit Trisirisatayawong

Founder of Alles Labs

"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”

Sawit Trisirisatayawong

Founder of Alles Labs

"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”

Tomas Zahradnik

Co-Founder of snuggs

"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”

Tomas Zahradnik

Co-Founder of snuggs

I worked with founders backed by top VCs


What else?


What else?


What else?

For founders and designers

For founders and designers

For founders and designers

Pick my brain

When you need help with…

When you need help with…

When you need help with…

auditing your current brand
best practices for building headless,
decentralized brands
feedback on your design
sharpening your brand brief
advice on hiring designers
or any other design topic?

$240/hr

in a videocall

in a videocall

in a videocall

For conference organizers

For conference organizers

For conference organizers

Presentation or Talk

I'm always happy to share stories and learnings in a remote or in-person conference.


A few topics I enjoy speaking about:

I'm always happy to share stories and learnings in a remote or in-person conference.


A few topics I enjoy speaking about:

I'm always happy to share stories and learnings in a remote or in-person conference.


A few topics I enjoy speaking about:

Design in web3
How to design your career
Brand design
Future of work for creatives

from $1,100

+travel expenses

+travel expenses

+travel expenses


FAQs


FAQs


FAQs

What’s the difference between a Brand Design project and a Brand Design sprint?

What's the process of the Brand Sprint?

What if we don’t like any of the brand concepts from the Brand Sprint?

Do you work with other creatives?

When can you start working on our project?

Can we hire you on retainer?