I do branding, strategy and web design for ambitious startups.
I enjoy working on projects related to creative AI tools, healthcare, fertility, longevity, safe tech for kids, fintech and venture capital.
Founders hire me when they need one senior operator to set positioning, design the identity, and ship the website—without a long agency process. I do have a point of view, but I play nice in a team. I will focus on what will really move the needle for your company–no detours or busywork.
I angel invest, and I'm often open to taking part of the project compensation in equity.
I do branding, strategy and web design for ambitious startups.
I enjoy working on projects in web3, femtech, AI tools, fashion, venture capital, and future of work.
People often say they chose to work with me because I'm a fast, creative, resourceful generalist who combines a strategic outlook with hands-on craft.
I focus on what will really move the needle for your company.
Sprints
Building early momentum is brutal. I run tight design sprints that give you a brand identity and website that looks credible, feels right, and ships in under a month. Design sprints are ideal for ambitious founders in the earliest stages, pre-product market fit.
Brand Identity +Website Sprint
for startups to mid-sized companies
You're building something ambitious in AI, crypto, or emerging tech. You probably just raised a seed round and are getting ready to put your product in front of early users. You’re hustling in founder mode, but you also know that looking legit matters—you need to stand out, make a strong first impression, and prove you belong next to the best.
In four weeks, you'll get:
Brand Identity
Custom logo, typography, and color system that gives your startup a distinct, professional look. A toolkit with social media post templates to equip you for first brand communication.
+
Ready-to-launch Website
A sleek, high-converting site that tells your story and showcases your product. Designed in Framer for speed, flexibility, and easy updates. Hit “Publish” and prepare to pitch to customers or investors.
Logotype + Logomark
Typography, Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
15 editable marketing templates
Social media profile and cover images
Custom design of a marketing landing page
Visual assets for the website
Live website, developed in Framer
Brand Toolkit packaged in an editable Figma file
Team
$34,000
Delivered in 4 weeks
Brand Identity Sprint
for early-stage startups
You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about your venture. I’ll create brand identity that’s great-enough for the present–and flexible for the future.
Team
Logotype + Logomark
Typography guidelines
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
20 editable marketing templates
Examples of branding in use (e.g., mock website, packaging, presentation…)
Social media profile and cover images
Brand toolkit packaged in an editable Figma file
If you’re further along on your startup journey, I offer custom packages of brand strategy, design, and web design—tailored to fit your needs.
Brand Identity
+Website Sprint
for early-stage startups
$34,000
Delivered in 6 weeks
You're building something ambitious. You probably just raised a seed round and are getting ready to put your product in front of early users. You’re hustling in founder mode, but you also know that looking legitimate matters—you need to stand out, make a strong first impression, and prove you belong next to the best.
In four weeks, you'll get:
Brand Identity
Custom logo, typography, and color system that gives your startup a distinct, professional look. A toolkit with social media post templates to equip you for first brand communication.
+
Ready-to-launch Website
A sleek, high-converting site that tells your story and showcases your product. Designed in Framer for speed, flexibility, and easy updates. Hit “Publish” and prepare to pitch to customers or investors.
Logotype + Logomark
Typography, Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
Brand toolkit packaged in an editable Figma file
15 editable marketing templates
Social media profile and cover images
Custom design of a marketing landing page
Visual assets for the website
Live website, developed in Framer
You want to look credible and sleek from day one to show your first customers, investors and hires that you’re serious about your venture. I’ll create brand identity that’s great for the present–and flexible for the future.
Logotype + Logomark
Typography guidelines
Colours
Graphic elements
(e.g. graphic patterns, simple illustrations, AI generated images, or a set of icons)
20 editable marketing templates
Examples of branding in use (e.g., mock website, packaging, presentation…)
Social media profile and cover images
Brand toolkit packaged in an editable Figma file
If you’re further along on your startup journey, I offer custom packages of brand strategy, design, and web design—tailored to fit your needs.
If you’re further along on your startup journey, I offer custom packages of brand strategy, design, and web design—tailored to fit your needs.
High quality, fast, reliable.
High quality, fast, reliable.
High quality, fast, reliable.
See what founders are saying about working with me.
"Working with Charlota was one of the best early decisions we made at NODI. She does the kind of work that usually takes an entire agency team, but faster, better and more efficiently. I’d recommend Charlota to any founder looking to build a standout brand with someone who really gets it. Her talent is rare, even globally!"
Pascal Blum
Co-founder, NODI
"Working with Charlota was one of the best early decisions we made at NODI. She does the kind of work that usually takes an entire agency team, but faster, better and more efficiently. I’d recommend Charlota to any founder looking to build a standout brand with someone who really gets it. Her talent is rare, even globally!"
Pascal Blum
Co-founder, NODI
"Working with Charlota was one of the best early decisions we made at NODI. She does the kind of work that usually takes an entire agency team, but faster, better and more efficiently. I’d recommend Charlota to any founder looking to build a standout brand with someone who really gets it. Her talent is rare, even globally!"
Pascal Blum
Co-founder, NODI
"Charlota did a fantastic job distilling and capturing the essence of Hyperliquid. Our users and the team love
the brand she designed. We appreciated that she knew exactly how to interpret and iterate on our feedback, even when it was vague or broad. We couldn't be happier with the output.”
F.
Co-Founder of Hyperliquid
"Charlota did a fantastic job distilling and capturing the essence of Hyperliquid. Our users and the team love
the brand she designed. We appreciated that she knew exactly how to interpret and iterate on our feedback, even when it was vague or broad. We couldn't be happier with the output.”
F.
Co-Founder of Hyperliquid
"Charlota did a fantastic job distilling and capturing the essence of Hyperliquid. Our users and the team love
the brand she designed. We appreciated that she knew exactly how to interpret and iterate on our feedback, even when it was vague or broad. We couldn't be happier with the output.”
F.
Co-Founder of Hyperliquid
"We love the brand, the assets, the website, the tone of voice. It's a really great job! We've also very much enjoyed the collaboration. We felt in very professional hands the whole way through and we had fun!"
Steve Pack
CEO, RockSolid
"We love the brand, the assets, the website, the tone of voice. It's a really great job! We've also very much enjoyed the collaboration. We felt in very professional hands the whole way through and we had fun!"
Steve Pack
CEO, RockSolid
"We love the brand, the assets, the website, the tone of voice. It's a really great job! We've also very much enjoyed the collaboration. We felt in very professional hands the whole way through and we had fun!"
Steve Pack
CEO, RockSolid
"Within days we had brand directions to choose from and each was different, so we got a good mix. And the iteration was super fast - that’s what I liked the most. People say they love our new brand. I already recommended Charlota to other founders and would 100% do it again!"
Andrew Duca
Founder, Awaken
"Within days we had brand directions to choose from and each was different, so we got a good mix. And the iteration was super fast - that’s what I liked the most. People say they love our new brand. I already recommended Charlota to other founders and would 100% do it again!"
Andrew Duca
Founder, Awaken
"Within days we had brand directions to choose from and each was different, so we got a good mix. And the iteration was super fast - that’s what I liked the most. People say they love our new brand. I already recommended Charlota to other founders and would 100% do it again!"
Andrew Duca
Founder, Awaken
"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”
Sahil Dewan
Co-Founder of Karma3 Labs
"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”
Sahil Dewan
Co-Founder of Karma3 Labs
"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”
Sahil Dewan
Co-Founder of Karma3 Labs
"Your ability to take ideas and turn them into something cohesive, beautiful, and functional has been such a pleasure to witness. I’m genuinely grateful for the time, energy, and care you’ve invested, and I’m excited to carry this momentum forward!"
Dariya Khojasteh
Founder, Stack app
"Your ability to take ideas and turn them into something cohesive, beautiful, and functional has been such a pleasure to witness. I’m genuinely grateful for the time, energy, and care you’ve invested, and I’m excited to carry this momentum forward!"
Dariya Khojasteh
Founder, Stack app
"Your ability to take ideas and turn them into something cohesive, beautiful, and functional has been such a pleasure to witness. I’m genuinely grateful for the time, energy, and care you’ve invested, and I’m excited to carry this momentum forward!"
Dariya Khojasteh
Founder, Stack app
"I am so so grateful to have worked with Charlota and Jan. I learnt so much about building a brand during the course of building Asgard's brand and till this date I learn something new from the brand kit."
Prastut Kumar
CEO, Asgard
"I am so so grateful to have worked with Charlota and Jan. I learnt so much about building a brand during the course of building Asgard's brand and till this date I learn something new from the brand kit."
Prastut Kumar
CEO, Asgard
"I am so so grateful to have worked with Charlota and Jan. I learnt so much about building a brand during the course of building Asgard's brand and till this date I learn something new from the brand kit."
Prastut Kumar
CEO, Asgard
"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”
Tomas Zahradnik
Co-Founder of snuggs
"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”
Tomas Zahradnik
Co-Founder of snuggs
"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”
Tomas Zahradnik
Co-Founder of snuggs
"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”
Riley Edmunds
Co-Founder of Stride
"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”
Riley Edmunds
Co-Founder of Stride
"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”
Riley Edmunds
Co-Founder of Stride
"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”
Sawit Trisirisatayawong
Founder of Alles Labs
"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”
Sawit Trisirisatayawong
Founder of Alles Labs
"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”
Sawit Trisirisatayawong
Founder of Alles Labs
"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”
John Guibas
Co-Founder of Succinct
"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”
John Guibas
Co-Founder of Succinct
"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”
John Guibas
Co-Founder of Succinct
"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.
Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."
Karen Hentschel
Co-Founder of Simply Onno
"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.
Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."
Karen Hentschel
Co-Founder of Simply Onno
"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.
Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."
Karen Hentschel
Co-Founder of Simply Onno
I worked with founders backed by top VCs
