You're probably here
because one of these is true:

You're probably here
because one of these
is true:

you're raising. the deck and the site have to look like a company that's further along than it is, in front of investors who saw fifty others that week.

you pivoted. the product changed and the brand still describes the old one.

you're launching something with a date on it. all the attention arrives at once; you have one chance to make a strong impression.

nobody has a category for what you do. the brand has to do the explaining a familiar category would do for free.

you look smaller than your competitor. same product, but the buyer picks the one that seems more serious.

you need to attract great talent. good candidates have better options, and they judge your company before the first call.

there's no brand system, and your team is running in circles. rebuilding the same components, and arguing what font we actually use. design has become the slowest part of shipping.

you vibecoded something, and it got traction (congrats!). but it also looks like AI slop (sorry!).

you're raising. the deck and the site have to look like a company that's further along than it is, in front of investors who saw fifty others that week.

you pivoted. the product changed and the brand still describes the old one.

you're launching something with a date on it. all the attention arrives at once and can't be rescheduled.

you need to attract great talent. good candidates have better options, and they judge you before the first call.

nobody has a category for what you do. the brand has to do the explaining a familiar category would do for free.

you look smaller than your competitor. same product, and the buyer picks the one that seems more serious.

there's no brand system, and your team is running in circles. every launch rebuilds the same components, and design has become the slowest part of shipping.

Here's how I can help

FOUNDATION

Brand Visual
Identity

You want to look (in)credible from day one to show your customers, investors and hires that you’re serious about your venture.

Logo · Color & typography · Brand Kit · Social templates · Presentation templates · Art direction · and more

starts from $22,000

LET’S TALK

SPRINT

Brand Identity + Web Design

Early-stage startups that are just starting out. You come out of stealth with every surface of the company already in the new brand.

Brand Identity · Website Design · Website Build (in Framer)

$34,000 · 4-week sprint

how it works?

BESPOKE

Tailored
Design Services

Scoped around your ambitions, from creative support to extensive design projects.

Brand systems · Rebrands · Web Design · Marketing assets · Packaging · Art direction · Illustration · AI-generated assets · and more

$5,000 - $60,000

LET’S TALK

Inquire

charlota@blunarova.com

I do branding, strategy and web design for ambitious startups. I enjoy working on projects related to creative AI tools, health tech, fertility, longevity, safe tech for kids, robotics, and venture capital.

Founders hire me when they need one senior operator to set positioning, design the identity, and ship the website—without a long agency process. I do have a point of view, but I play nice in a team. I will focus on what will really move the needle for your company; no detours or busywork.

I angel invest, and I’m often open to taking part of the project compensation in equity.

Here's how
I can help

Inquire

charlota@blunarova.com

I do branding, strategy and web design for ambitious startups.

I enjoy working on projects related to creative AI tools, health tech, fertility, longevity, safe tech for kids, robotics, and venture capital.

I angel invest, and I’m often open to taking part of the project compensation in equity.

High quality, fast, reliable.

See what founders are saying about working with me.

"Working with Charlota was one of the best early decisions we made at NODI. She does the kind of work that usually takes an entire agency team, but faster, better and more efficiently. I’d recommend Charlota to any founder looking to build a standout brand with someone who really gets it. Her talent is rare, even globally!"

Pascal Blum

Co-founder, NODI

"Charlota did a fantastic job distilling and capturing the essence of Hyperliquid. Our users and the team love

the brand she designed. We appreciated that she knew exactly how to interpret and iterate on our feedback, even when it was vague or broad. We couldn't be happier with the output.”

Co-Founder of Hyperliquid

"We love the brand, the assets, the website, the tone of voice. It's a really great job! We've also very much enjoyed the collaboration. We felt in very professional hands the whole way through and we had fun!"

Steve Pack

CEO, RockSolid

"Within days we had brand directions to choose from and each was different, so we got a good mix. And the iteration was super fast - that’s what I liked the most. People say they love our new brand. I already recommended Charlota to other founders and would 100% do it again!"

Andrew Duca

Founder, Awaken

"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”

Sahil Dewan

Co-Founder of Karma3 Labs

"Your ability to take ideas and turn them into something cohesive, beautiful, and functional has been such a pleasure to witness. I’m genuinely grateful for the time, energy, and care you’ve invested, and I’m excited to carry this momentum forward!"

Dariya Khojasteh

Founder, Stack app

"I am so so grateful to have worked with Charlota and Jan. I learnt so much about building a brand during the course of building Asgard's brand and till this date I learn something new from the brand kit."

Prastut Kumar

CEO, Asgard

"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”

Tomas Zahradnik

Co-Founder of snuggs

"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”

Riley Edmunds

Co-Founder of Stride

"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”

Sawit Trisirisatayawong

Founder of Alles Labs

"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction. As a founder, partnering with her saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”

John Guibas

Co-Founder of Succinct

"Collaborating with Charlota to define our Simply Onno brand identity in just one day was incredible.

Her adeptness in translating our input into a wide range of tangible, well-executed brand directions enabled us to create a distinct, differentiating, and reliable identity for Simply Onno that is loved by our users."