I help ambitious startups tell bold stories & look great.

Currently, I split my time between being…

Independent brand and web designer.

Design partner at IDEO CoLab Ventures.

Co-founder of WE3, a web3 design collective.

Based in Prague, CZ

CET timezone

Working with teams worldwide

Working with teams worldwide

Working with teams worldwide

I do branding, brand strategy and web design for startups.

I enjoy working on projects related to web3, FemTech, AI tools, fashion, venture capital, and the future of work.

I spent the last 10+ years between product and brand design.
Which, I guess, means that I could say:
I make things people like
& I make people like things.

Previously, I was a design lead at IDEO, a wedding photographer, and an industrial design student. Careers are weird sometimes!

I enjoy working with optimistic, visionary, collaborative founders. With my generalist design skillset and get-things-done mindset, I can add the most value in the 0 → 1 phase of building a new venture.

Explore how we can work together

"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”

Sahil Dewan

Co-Founder of Karma3 Labs

"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”

Sahil Dewan

Co-Founder of Karma3 Labs

"This has been the smoothest branding and web design process I've experienced. And I've worked with a few freelancers already! You had a point of view, asked pointed questions, and helped us shape who we are and our narrative.”

Sahil Dewan

Co-Founder of Karma3 Labs

"If you are in search of brand help, work with Charlota. She and her team helped us redefine not only our look but our entire vision at Espresso.”

Jill Gunter

Co-Founder of Espresso Systems

"If you are in search of brand help, work with Charlota. She and her team helped us redefine not only our look but our entire vision at Espresso.”

Jill Gunter

Co-Founder of Espresso Systems

"If you are in search of brand help, work with Charlota. She and her team helped us redefine not only our look but our entire vision at Espresso.”

Jill Gunter

Co-Founder of Espresso Systems

"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction, providing an extensive variety of options and multiple rounds of iterations to attain the optimal outcome. As a founder, partnering with Charlota saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”

John Guibas

Co-Founder of Succinct

"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction, providing an extensive variety of options and multiple rounds of iterations to attain the optimal outcome. As a founder, partnering with Charlota saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”

John Guibas

Co-Founder of Succinct

"Charlota consistently goes the extra mile to ensure the team is satisfied with the design direction, providing an extensive variety of options and multiple rounds of iterations to attain the optimal outcome. As a founder, partnering with Charlota saves you time sourcing the right designer and ensures the final product aligns perfectly with your vision.”

John Guibas

Co-Founder of Succinct

"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”

Tomas Zahradnik

Co-Founder of snuggs

"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”

Tomas Zahradnik

Co-Founder of snuggs

"What sets Charlota apart was her unique blend of creativity, playfulness, and attention to detail. If you're an ambitious consumer brand startup looking to build a brand that kickstarts your company and grows alongside you, Charlota’s the one.”

Tomas Zahradnik

Co-Founder of snuggs

"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”

Sawit Trisirisatayawong

Founder of Alles Labs

"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”

Sawit Trisirisatayawong

Founder of Alles Labs

"I would 100% recommend Charlota to other founders; the work is fairly priced, exceptionally high in quality, professional, and always delivered on time.”

Sawit Trisirisatayawong

Founder of Alles Labs

"Charlota did a fantastic job distilling and capturing the essence of Hyperliquid. Our users and the team loved the brand she designed. We appreciated that she knew exactly how to interpret and iterate on our feedback, even when it was vague or broad. We couldn't be happier with the output.”

Sofia F.

Co-Founder of Hyperliquid

"Charlota did a fantastic job distilling and capturing the essence of Hyperliquid. Our users and the team loved the brand she designed. We appreciated that she knew exactly how to interpret and iterate on our feedback, even when it was vague or broad. We couldn't be happier with the output.”

Sofia F.

Co-Founder of Hyperliquid

"Charlota is one of the most talented and passionate visual designers I have had the pleasure of working with. No matter the challenge, she dives in with great curiosity, empathy and a willingness to explore different approaches to come up with awe inspiring results. She is a master of her craft, with a clear personal visual style, yet always perfectly matching a client’s values and character.”

Barbara Franz

Brand Director at Avi Medical

"Charlota is one of the most talented and passionate visual designers I have had the pleasure of working with. No matter the challenge, she dives in with great curiosity, empathy and a willingness to explore different approaches to come up with awe inspiring results. She is a master of her craft, with a clear personal visual style, yet always perfectly matching a client’s values and character.”

Barbara Franz

Brand Director at Avi Medical

"Charlota is one of the most talented and passionate visual designers I have had the pleasure of working with. No matter the challenge, she dives in with great curiosity, empathy and a willingness to explore different approaches to come up with awe inspiring results. She is a master of her craft, with a clear personal visual style, yet always perfectly matching a client’s values and character.”

Barbara Franz

Brand Director at Avi Medical

"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”

Riley Edmunds

Co-Founder of Stride

"Charlota was a joy to work with — independent, polished, bringing many fresh ideas to the table and positive throughout, a true pleasure to work with! Communication was clear and frequent without demanding too much time from our side.”

Riley Edmunds

Co-Founder of Stride

Founders I worked with are backed by top VCs

Press & Talks

I enjoy speaking about

Design in web3
Gnerative AI in branding
Career Design
Brand Design
Future of Work for Creatives

EN

NEWFORUM
Designing for Web3

NEWFORUM
Designing for Web3

NEWFORUM
Designing for Web3

[video]

[video]

[video]

Designblok 2022
Trend Forecasting in Design

Designblok 2022
Trend Forecasting in Design

Designblok 2022
Trend Forecasting in Design

[panel]

[panel]

[panel]

Design Talks Business Conference
Navigating the Fog – How company purpose can guide your future

Design Talks Business Conference
Navigating the Fog – How company purpose can guide your future

Design Talks Business Conference
Navigating the Fog – How company purpose can guide your future

[video]

[video]

[video]

Femme Palette
Leadership Program Experience: Perspective of a mentor & mentee

Femme Palette
Leadership Program Experience: Perspective of a mentor & mentee

Femme Palette
Leadership Program Experience: Perspective of a mentor & mentee

[interview]

[interview]

[interview]

Ladies, Wine & Design
How to prototype your career

Ladies, Wine & Design
How to prototype your career

Ladies, Wine & Design
How to prototype your career

[talk]

[talk]

[talk]

StartupGrind Prague

Female Leaders & Product Innovation

StartupGrind Prague

Female Leaders & Product Innovation

StartupGrind Prague

Female Leaders & Product Innovation

[conference]

[conference]

[conference]

Marie Claire
Gen Z & Y

Marie Claire
Gen Z & Y

Marie Claire
Gen Z & Y

[panel]

[panel]

[panel]

Designblok 2022
Trend Forecasting in Design

[panel]