Awaken is an automated crypto tax platform built to turn overwhelming transaction chaos into calm clarity. I partnered with its founder, Andrew, for a fast Brand Identity Sprint, creating a visual system rooted in radiance and rigor — sunrise-inspired gradients, structured grids, and a logo symbolizing light, automation, and the “A” of Awaken.

The work included defining the core identity, logo mark, color and type system, data-driven illustration language, and foundational marketing assets. The result is a sophisticated, steady, and trustworthy brand that helps users feel in control, transforming a notoriously stressful domain into something clear, seamless, and surprisingly positive.