Drip is a speculative brand identity for a local café, created as a Framer case-study template rather than for a commissioned client.

The brief was to make a brand that feels considered in the moment, while remaining practical enough for staff to build on without relying on an external designer.

I developed the identity as a clear set of visual resources: a logo system, adaptable colour and type treatments, and image-led applications that can move between the counter, packaging, social posts, and everyday café communication.

The work is designed as a usable foundation, giving a small team the tools to keep the brand consistent as it grows.