Charlota K. Blunarova — Brand & Web Design for Startups

I designed a brand identity for Lens Protocol, a decentralized social graph built by the team behind Aave.

The main audience for Lens are developers; the goal was to inspire them to start building new types of social media apps on the underlying protocol. The most challenging task was to come up with an easy to grasp metaphor for the decentralized social graph - digital roots that each of us have on the internet.

This established a vibrant universe of plant-like characters and expressions borrowed from the world of flora.

The main audience for Lens are developers; the goal was to inspire them to start building new types of social media apps on the underlying protocol. The most challenging task was to come up with an easy to grasp metaphor for the decentralized social graph - digital roots that each of us have on the internet.

This established a vibrant universe of plant-like characters and expressions borrowed from the world of flora.

Lens Protocol

Let's work together.