Project

Lens Protocol

Year

2022

Industry

Web3

My role

Naming

Brand Identity

Logo Design

Web Design

Merch

Illustration


Team

Motion: Martin Egrt
created at WE3.co

About

I designed a brand identity for Lens Protocol, a decentralized social graph built by the team behind Aave.

I designed a brand identity for Lens Protocol, a decentralized social graph built by the team behind Aave.

The main audience for Lens are developers; the goal was to inspire them to start building new types of social media apps on the underlying protocol. The most challenging task was to come up with an easy to grasp metaphor for the decentralized social graph - digital roots that each of us have on the internet.


This established a vibrant universe of plant-like characters and expressions borrowed from the world of flora.

The main audience for Lens are developers; the goal was to inspire them to start building new types of social media apps on the underlying protocol. The most challenging task was to come up with an easy to grasp metaphor for the decentralized social graph - digital roots that each of us have on the internet.


This established a vibrant universe of plant-like characters and expressions borrowed from the world of flora.

charlota@blunarova.com

Like what you see?

Get in touch.

I'm currently taking on brand design projects.

charlota@blunarova.com

charlota@blunarova.com